Every company wants to take video marketing to the next level, and so Facebook video ads are quickly becoming the marketer's choice for attracting a new wave of the audience. Here's why: Marketers understand that Facebook Video Ads is a highly engaging platform. That’s why businesses are spending more time creating content on this platform and not on their website, where they’ve been stuck trying to attract traffic.
This is the most important and significant advantage of Facebook Video Ads as, unlike standard web advertising, there's no need to create a website, upload videos, and create products to promote on Facebook. It doesn't matter which social network you're on as long as you have a Facebook account.
Facebook video ads allow small businesses to appeal to large audiences without having to come up with lots of additional content or landing pages.
How are Facebook Video Ads Better than Traditional Display Ads?
1. More Targeted
You can put the right ad in front of your audience with Facebook Video Ads, no matter where they’re engaging on Facebook and even if they're not on your page or website. You can also choose to target users based on geography, gender, age, etc., and reach them through different placements on desktop or mobile newsfeeds.
2. More Shareable and Informative
Carefully designed to be shareable and informative, Facebook video ads are not only highly engaging but also ideal for in-feed storytelling. By creating a linear narrative where stories and characters tell their own story, you can tell your brand's story in a way that people want to see it. You can use still photos, videos, or animated GIFs as part of the content and reach people on both desktop and mobile devices.
3. More Effective
There’s no need for any separate advertising solutions when you use Facebook video ads, as it's a one-stop shop for all digital marketing services. All you need is one ad that can reach people on both desktop and mobile devices. You don’t have to create multiple landing pages for each of your products and services with video ads. This means you can save money, make the most of your budget and focus on things that will achieve results instead of spending time and money on irrelevant online campaigns.
4. More Affordable
Facebook video ads are much cheaper than display ads. Not only are you not paying for your own website and related content, but you’re also not paying for any list of potential customers to target. If you are seeking growth, Facebook video ads are great because they allow you to reach more people at once and target them based on categories such as purchasing habits or user demographics.
5. More Targeted
You can choose the look and feel of your Facebook video ads, as you're not limited to a single format or media. This allows you to create a more personalized ad that resonates with people. As a small business, you deserve better options for Facebook marketing. You deserve the same kind of targeted and immersive content that big brands have in their ads.
5. Better CTRs than Display Ads
Facebook video ads have a higher click-through rate than display ads because people are more likely to watch a video on Facebook than to click through to another site. These ads are just as engaging and also have a lower cost of acquisition. It’s no wonder that businesses that use Facebook video ads see better results.
6. Better RoI than Display Ads
Display ads are still quite effective, but they don’t give you the same kind of RoI that Facebook video advertising can. You can get a much better bang for your buck by using video Facebook marketing instead of expensive and ineffective display ad platforms, especially when you choose automated bidding options and let the system optimize it for you.
7. No Geographic Limitations
Facebook video ads are available to businesses of all sizes irrespective of how local or global their reach is. When you’re using Facebook ads to promote your business online, you don't have to worry about where your customers are based or if they’re in a country that supports Facebook advertising. The same goes for reaching new audiences in other parts of the world.
Tips to Create Compelling Facebook Video Ads
1. Be Memorable
Facebook video ads are more engaging than other ads because they're more visual. Make sure your business is memorable and creates a strong connection with your target audience, whether that's through the look of your ad itself or the message you're trying to create. Once you have the right image, make sure it’s suited to the kind of content that you’re promoting on social media. Use relevant keywords to ensure that people can easily find what they’re looking for on Facebook. That’s why it's important to choose an ideal title and clickable call-to-action button for a video ad.
2. Create a Compelling Story
Facebook video ads are more effective because they're more immersive. If you can tell a compelling story with your ad, you will be able to get people's attention and encourage them to click through. You can do this by creating a video that promotes your brand in the most honest and genuine way possible. Tell a story about the products or services that your business offers, but make sure it’s authentic and goes beyond just showing off what you can do.
3. Show Off Unique Selling Points
When you’re showing off unique selling points within your Facebook video ads, make sure they’re obvious. Also, keep the design simple and be clear about your brand’s values and personality. If you can do this, you will be able to create videos that are more than just a sales pitch.
4. Use Graphics and Videos in Tandem with the Text
Keep in mind that using text alone will not make a good video ad because people have limited viewing time on Facebook ads. Make sure you keep the text to a minimum and use videos as a way to enhance the experience.
5. Choose Well
Facebook video ads have many different options, so it’s important to know what each one can do for your business and choose the one that best fits what you’re trying to accomplish. Since there are so many different types of ad formats, it’s essential to know what will work for your brand. Identify which ones are the most effective when it comes to results.
Video is one of the hottest forms of Internet marketing for both small and big businesses. It allows you to show off your products or services in a way that is visually engaging. It also reaches a broader audience than some other forms of marketing.
If a small business wants to get the most out of Facebook video ads in terms of reach, engagement, and revenue, it’s important they adapt their strategy and know what will work. Small businesses are just as capable as big brands when it comes to using Facebook video ads to promote their products and services. It all comes down to knowing how to use these effectively. Turn them into powerful marketing tools that will help your business grow.
